Laying the smackdown on your career
WWE recruits students to be their corporate 'superstars'
Erika Sawyer
Issue date: 3/22/07 Section: News
"Not to mention some of the more unexpected business ventures like about twenty published books that have made the best sellers lists, and John Cena's rap album that recently went gold overseas."
Many students like Mike Harnois, junior, Mass., we're surprised to learn about the WWE's array of marketing successes.
"It was interesting to see how large a reach a company like WWE has when all along I thought they were just about wrestling," said Harnois.
Aside from being a successful corporation, the WWE is also concerned with its surrounding community and social welfare.
WWE has several programs that aim to give back to the community.
"There is an in school program called Get Real in which superstars bring positive messages to kids about respect, education and leadership," said Goldsmith.
Other community-based programs include Smack Down Your Vote, which encourages young people to vote in local and presidential elections.
The WWE also does a tour in both Iraq and Afghanistan, in which superstars put on a special event for American troops overseas.
The WWE is also involved with the American Cancer Society and the Make-a- Wish Foundation.
Goldsmith shared her professional experience with students who are looking to pursue a career in marketing, public relations.
Students, like Harnois, responded positively to Goldsmith's story. She started out as a secretary and worked her way up to assistant product manager for Revlon. From there, Goldsmith moved onto the Swatch Watch Company then the NBA and now is proud to be a part of the WWE.
"As a huge WWE fan and follower, I appreciate the opportunity WWE has provided for SHU students," said Brucato. "We [students] are now able to get a foot in the door with such a successful and well-rounded company as WWE."
Interactive lectures followed throughout the day where students could ask questions, learn about WWE policies and different genres of work within the company and hand recruiters their resumes.
The WWE's Career Action Day both surprised students and made an impact on the campus community.
Whether you worship Triple H, love the Diva's, like the WWE action figures, or admire the talent of the wrestlers, WWE is more than what meets the eye (and the mat).
Many students like Mike Harnois, junior, Mass., we're surprised to learn about the WWE's array of marketing successes.
"It was interesting to see how large a reach a company like WWE has when all along I thought they were just about wrestling," said Harnois.
Aside from being a successful corporation, the WWE is also concerned with its surrounding community and social welfare.
WWE has several programs that aim to give back to the community.
"There is an in school program called Get Real in which superstars bring positive messages to kids about respect, education and leadership," said Goldsmith.
Other community-based programs include Smack Down Your Vote, which encourages young people to vote in local and presidential elections.
The WWE also does a tour in both Iraq and Afghanistan, in which superstars put on a special event for American troops overseas.
The WWE is also involved with the American Cancer Society and the Make-a- Wish Foundation.
Goldsmith shared her professional experience with students who are looking to pursue a career in marketing, public relations.
Students, like Harnois, responded positively to Goldsmith's story. She started out as a secretary and worked her way up to assistant product manager for Revlon. From there, Goldsmith moved onto the Swatch Watch Company then the NBA and now is proud to be a part of the WWE.
"As a huge WWE fan and follower, I appreciate the opportunity WWE has provided for SHU students," said Brucato. "We [students] are now able to get a foot in the door with such a successful and well-rounded company as WWE."
Interactive lectures followed throughout the day where students could ask questions, learn about WWE policies and different genres of work within the company and hand recruiters their resumes.
The WWE's Career Action Day both surprised students and made an impact on the campus community.
Whether you worship Triple H, love the Diva's, like the WWE action figures, or admire the talent of the wrestlers, WWE is more than what meets the eye (and the mat).
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