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The phase of Fuze

Francesca Grasso

Issue date: 9/27/07 Section: Features
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This year's craze: Fuze.

The new health conscious drink in FLIK and Outtakes, Fuze seems to be the new drink sensation on campus. According to drinkfuze.com, there are four official categories that Fuze offers; Slenderize, Refresh, Tea and Vitalize.

Each category offers a variety of flavors but all have one thing in common, they claim to help keep you fit and give you "all the taste without the waste."

FLIK is happy to see that people are trying and enjoying the new product.

"The sales are phenomenal. The product is just as big as the Enviga Energy Drink was last year. People are purchasing Fuze like crazy, it might even exceed Enviga's sales," said Walter Ward, FLIK Operations Manager. "I am very excited about the drink this year."

Cashiers at Outtakes have definitely taken notice to where most of their sales are going as well.

"Fuze sales are great right now. So many people come in here quickly just to pick up Fuze," said Jason Bellido, Outtakes cashier.

With slogans on the Fuze website such as "Fuze it and lose it," "Refresh your soul," and "Revitalize yourself" it is hard not to question if all of the vitamins and minerals the drink claims to have are working.

"It hypes up the vitamins and minerals it has in the drink. It actually needs to be eaten with a meal to work," said Chris Lee, senior, Bayside, N.Y. "All in all I think it is a good tasting drink but not that healthy."

A professional personal trainer from Fitness 4000 in Bridgeport agreed.

"The only way that you are going to lose weight is if you are drinking this after switching from soda or something very high in sugar. It is only ten percent juice, which is not that healthy. It is not a fat burning miracle,"said Alan Tomczykowski, Personal Trainer, Bedford, Mass. "Licensed dietitians or nutritionists will say it works though."

On the website, Fuze not only talks about the weight loss but also the vitamins in the drink that can help create healthy skin, healing and energy boosts.

"Research has not proved the weight loss but it can help balance blood sugars and increases the usage of fat as an energy supplement which will in fact give you more energy," said Tomczykowski.

Sacred Heart's Fuze sales are still booming regardless of if the drinks are healthy or not. The students seem to appreciate the great taste and at least can feel as though they are drinking something that can potentially be good for them.

"The best thing to drink is water," said Lee. "Nothing is better for you than that."

Healthy or not, it does not seem to make a difference to students and faculty. Whether one needs an extra boost in the morning for breakfast or a great tasting drink for lunch, Fuze seems to be one of the most popular drinks being purchased on campus.
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